Creative Londoners is a online creative magazine I founded in 2017. Often, our societal understanding of creativity privileges creative products over creative processes. Through relatable stories with creatives in a bounded (albeit huge) geographical area, Creative Londoners supports a new cultural understanding of creativity which puts the journeys humans take to become professionals or hobbyists in their fields into focus.

As the bedrock of my creative online writing, Creative Londoners has taught me that online content works best when written by and for humans, not search engines.


Dissolving the Distinction Between Art and Life published by Creative Londoners, 27th Feb 2018.

Juned Ahmed acts, performs and writes. But he doesn’t do so just for the sake of being an actor, performer or writer per se.

Juned and I sit in the canteen at City Lit College, a hub for adult arts and humanities education near Holborn Station in Central London. He has enrolled in a drama course at the college and is about to go to the first class. It will be his fourth course in drama at the college.

Juned is feeling a mixture of things. On the surface, he is calm, friendly, open and honest. But beneath it, a certain restlessness eats away at him in anticipation of the class he’s about to go to. He has dubbed his most recent theatre performance a failure and put an immense pressure on himself to set the record straight.

“Mentally and emotionally, I’ve punished myself. I told myself: everything you’ve learned until now, scrap it. You’ve failed. Start again. It’s harsh the way I deal with these things. People tell me I need to take better care of myself.”



Juned grew up in London in a hostile family home.

“‘Home is where the heart is.’ That’s usually what the catchphrase is. For me, it’s ‘Home is where the hurt is.’ — There was a lot of shouting. There was violence.

At 6pm every evening, Juned would sit down and watch The Simpsons — his only window into what happy family life would be like.

Juned grew up with a love of reading and writing just about anything, from fiction, to comic books, to non-fiction and Kung Fu novels. At the age of ten, story writing became a serious endeavour.

A teacher once read my story and then looked at me and said ‘Do you know, Juned, that you are one of the smartest students that I’ve ever had?’.”

Aged 13 at school, Juned took his first drama class.

“I’m not sure quite what happened but one moment I was terrified and the next I had discovered for myself that I enjoy drama — at least, that was the first time I actually enjoyed being terrified in front of an audience.”

Despite the lack of praise for his creative efforts at his family home, Juned’s ability to act blossomed over the course of secondary school. And by taking part in school plays, he fell in love with theatre.

But by the time he reached the crucial, final stages of UK education, Juned’s exams went catastrophically badly.

His family, who had never given him the necessary early support and encouragement, were even less inclined to help him in his quest to become an actor now. And the experience of failing in his A Levels was so brutal for Juned that he felt it was best to quit acting altogether.

It’s something that’s haunted me in my family life over the past 10 years. I felt guilty; I felt like I had let my parents down and destroyed their dreams. In Asian culture, it’s the eldest son who carries the torch forwards and looks after their parents.”



Ten years have passed during which time Juned has tried to move on from the failure of his exams.

Juned began working part-time as a library assistant at British Library. But as time went on, he began to feel less and less satisfied with his everyday life.

After some months in the working world, Juned picked up Taekwondo – it had been an interest of his for a long time, and he hoped it would be something that could give his life meaning.

Then one day, at a time when he was still emotionally punishing himself with the weight of having let his parents down, Juned’s family decided that they would go on a Holy Pilgrimage to Mecca.

Juned discussed the trip’s significance with friends in preparation.

“One friend told me that going to Mecca is about finding your own personal relationship with God. Another friend told me that if you go to the Holy Shrine and ask for forgiveness, everything you’ve ever done will be forgiven. And I asked a cleric ‘Will God truly forgive me if I ask for it?’ and she said ,’Yes, of course – for you to ask for forgiveness and then God not give it to you, God would have to be shy.'”

For six months prior to going, Juned spent his lunch breaks going through all the old Quranic texts that he had forgotten.

The day came when he was standing before the Holy Shrine in Mecca.

“I just remember standing at the shrine and my eyes just exploded with tears. I prayed: ‘Please, if you forgive me today, I’ll commit to becoming a better person, a better human being. I’ll do everything you say.'”

Juned returned home with a refreshed set of goals for how he was going to go tackle the coming years. His main goal was to develop a skill that he could as the basis for, as he saw it, a meaningful life.

Juned made friends with a young woman, M. Connecting over their shared love of drama, Juned and M. began to explore storytelling together. Juned told M. his ideas, and M. convinced Juned that they would make good stories for films.

Right around the time Juned met M., he had been dabbling in a story screenplay for a horror movie. Juned got so into the movie (about an American journalist who is investigating a series of murders taking place around his city) that he began to learn to play the role of the main character. Something bizarre happened. Juned over-practised his American accent to the extent that he began to find it uncomfortable to speak with his English accent.

I’m trying to get my British accent back. Usually when I’m quite tense or stressed, speaking with my boss, I refer back to my British accent. When I’m speaking in my American accent, it means I’m quite relaxed. My accents tend to change with my mood.”

Juned had been steadily advancing in Taekwondo, and eventually, after a great deal of hard work, gained his first dan black belt. But the success did not give Juned the euphoria he thought he was working towards.

I had waited so long for the day and when I finally got it I didn’t feel redemption. I felt nothing. I felt like a fraud. I was just holding my black belt in my hands and I was basically crying.”

Juned realised that he did not have everything he needed in his mental suitcase. He was slipping, slowly, into depression. Seeking professional help, Juned began seeing a therapist.

Juned’s therapist asked him to keep a journal of his emotions. But not wanting to write about himself directly, Juned embedded his emotions into characters in a series of short stories.

Juned was supported by M., too. And when M. founded an open mic, spoken word night at Ziferblat, the creative social space in Shoreditch, East London, she invited Juned along to read his short stories. It took some time, but eventually Juned began going.

The thing is, I say that I enjoy writing but at the same time I don’t really enjoy writing. When I write, I’m writing because of feelings of rage, despair or sadness. Even when I write something happy there’s like a sinister layer at the bottom. When I sit down at my laptop to write a short story, I know that I’m troubled, or on the verge of some kind of anxiety attack. It’s a way to basically deal with it.

When I sit down to type, it’s like my fingers move all by themselves. The story forms by itself. I literally make it up as I go along. There’s no planning or anything like that. I finish it and I’m actually quite horrified by the end product. Then I go to Ziferblat and I recite it. And I’m quite surprised that people enjoy my misery, that they’re having fun, and that there’s even a comedic element to the writing. So it’s quite funny how your emotions can create something like that.”

Juned typed every evening for four hours. One evening he even typed for eight hours. Before he knew it, he had come up with a 250-page novelised play about a manic-depressive who is convinced that he is the real Johnny Depp, and who meets a couple that he is convinced is the real Jennifer Connely and Paul Bettany. The three begin to have a devastating effect on each others’ lives.

I think writing was the one thing that prevented me from putting myself in any physical harm because those thoughts were there. I wanted to write the story because I wanted to find out how it was going to end. The play was the most painful thing I ever wrote.”

Then one day in 2016, when Juned had just about stabilised his emotional landscape, he fell out with another friend to the extent that the two could no longer speak to one another.

Juned entered the deepest stage of his depression.

“– I do have to apologise — I suppose when you came here, you were expecting me to be full of energy.

Juned is talking with his English accent.

“I want to set the record straight. I don’t consider myself creative; I don’t consider myself as an artist. The stuff I do on stage, and in my drama class, and at Ziferblat, is just how I deal with my feelings. When you keep those feelings inside, it turns into misplaced anger and rage. It blinds you and it hurts.
“Like I said, I’m not very good at interviews. I hope this is not filler. I hope you are getting what you need from me. –“

Retreating a little from the fray, we agree to take a five-minute break from the interview.

“The things I’m telling you are really personal. They are things I wouldn’t even have told my therapist a couple of years ago. When I was telling you about Mecca, I did start welling up. It’s uncomfortable — but I do need to be out of my comfort zone. So I appreciate you taking the time out to speak to me today.”

See full story on Creative Londoners.



Finding Happiness in Fashion published by Creative Londoners, 22nd Nov 2017.

MWPlant_20171107_27011Rebecca Smith is a Creative Londoner with an extraordinary message of how fashion can create positivity. Her current project, Wearing Wellbeing, is forged at the intersection of her interests in design and psychology, and creates conversations around dressing and happiness.

I meet Rebecca at her home in Forest Hill, a leafy area of south London with a distinctly suburban feel. A south-facing window bathes us in golden-hour, afternoon light as we begin our interview.

At the age of four, growing up on London’s border with Essex, Rebecca was routinely mesmerised. Every Saturday night, her mother and father would dress up and go to dances. Her father wore black tie and her mother wore a long gown — the pair looked stunning, Rebecca reminisces. But it was her mother’s footwear that inspired her the most.

For Christmas that year, we went shopping and I got silver bar shoes. It was absolute nirvana: I had these silver shoes that I was going to wear at Christmas and they were just going to make me so happy — and they did.

Soon after, the shoes became a pivot point for two different interests: fashion and dancing. And there were many more silver shoes as the years went by. But by the time she reached her teenage years, she reached a fork in the road. At 14, she had a mental breakdown and developed an eating disorder.

Rebecca, inevitably, had to put dancing to one side; she was not well enough or fit enough to continue.

“Sometimes, silver shoes might be all that’s really needed to bring about a change or start a moment of transformation. They’re kind of like a talisman, I suppose. I’ve had this thread of silver shoes running through my life.”

Just as Rebecca had equal pleasure in looking and admiring the shoes as she did dancing in them, drawing and designing were no consolation prize.

Because of her mental health, Rebecca was home-schooled for her O Levels (aged 14-16). She got through the time by incessantly drawing and creating things.

Before long, she had her sights set on going to Central St Martins and becoming a fashion designer. She convinced a local art school to take her on for a foundation, though she had no experience in formal art, and by the end of her first year, she had put together an impressive portfolio full with her passion and creativity. She took it down to Central St Martins to apply.

I was 17 years old with bright blue hair, thinking: This is amazing! So many successful fashion designers have been here.”

What happened next was to become a formative moment in the young Rebecca’s life…

(See full article on Creative Londoners).


Evolving in a Revolving World Published by Creative Londoners, 20th Oct 2017.


Sakura Katsuura is a Creative Londoner whose music is crafted with an enlightening spiritual sensitivity.

Our meeting is prefaced with a reminder of the non-negotiable terms and conditions of inhabiting planet earth. Somewhere far from London, a raging Atlantic storm has whipped up a blend of Saharan sand and Iberian forest fire dust into the atmosphere. The streets are full of Londoners perplexed by a devilish red sun and a pale orange sky.

Entering Sakura’s house, we are suddenly in a markedly different environment to the one outside. In a room with walls decorated with mandala tapestries, an incense stick burns away and our interview begins.

Sakura’s creative passion is music. The most closely related genre to which one could assign her work as a singer-songwriter is folk. But, in the case of Sakura, clear-cut definitions only take us so far as her creativity escapes the boundaries of genre.

As a child in Hong Kong, Sakura loved reading so much that she spent almost all her free time with her eyes on the page. For her, books were the most useful tool for understanding herself and the world around her. She became especially enamoured with self-help books — the perfect fit for her creative imagination as she dreamt of finding her place in the world.

She found music, too. Some of the soundtracks to her childhood include Jeff Buckley’s “Hallelujah” and “Grace”, as well as songs by Fleetwood Mac and Joni Mitchel.

Sakura soon found her passions for reading books and listening to music joined by a curiosity for creative experimentation. She sought to articulate her inner-drive to create things by any means possible. She made art, she drew and she sang. An old classical guitar became an object of particular fascination.

But as she entered into her final years of high school, something changed her life. Whilst taking a philosophy class, Sakura read the Tao Te Ching — an ancient Chinese text centred around the defining principles of Confucianism and Buddhism. It influenced her so profoundly that she had the words “The further one goes the less one knows” tattooed onto her arm. Life, for Sakura, would now be embodied in a continuous process of evolving and growing…

(See full article on Creative Londoners).